The project deals with planning offices for a family company, a third-generation importer of meat, fish, and other food products. A separate building used only for offices is adjacent to the company’s logistics system, and allows them to welcome visitors from Israel and abroad in a welcoming and representative setting.

From its beginnings as a small, family-run butcher shop to the opening of an international logistics facility, the design concept depicts the company’s history and activities. It created a language between a house and a hangar, between warm and industrial.
“We studied the language of the world of butchery, import and transportation and gave them an interpretation of the office environment,” Oberson says. With the stainless steel frames bent, the massive refrigerator doors inspired the entrance lobby.

An antique balance scale inspired the reception desk, and behind it, a wall covered with ceramic tile inspired by industrial kitchens, butchers, and fish shops. On the background of the tiles, a portrait of the founder of the company is embedded, an element that strengthens the feeling of connection to the family heritage.

The industrial atmosphere and the plumbing of the building’s systems, remained exposed on a ceiling in a red shade that was inspired by the company’s branding. Floor-to-ceiling windows extend throughout the office space, and black granite flooring is laid in all workplace areas. Storage cabinets, partitions, and additional display cabinets throughout the interiors are lined with natural iron. The conference rooms boast industrial carpentry, with a design of bulls as a reference to the main occupation. This restaurant space was designed to look like a typical American diner using a combination of industrial materials used in meat importation, cooling, and marketing.